3 credits

‘Public Communication’ is one of the three selective courses specifically offered to fourth-semester English students. This course is designed to provide students with understanding of the theories and practices of public communication in institutions, companies, and organisations. 

In this course, students are offered a comprehensive exploration of communication. Over the course of the semester, they cover a wide range of topics that collectively provide a holistic understanding of this field. The curriculum encompasses various aspects, starting with an overview of communication, which lays the foundation for subsequent studies.

Students also explore the historical and contextual dimensions of communication, tracing its development and understanding how it operates in different settings. Additionally, the course delves into the intricate relationship between identities, perceptions, and communication, shedding light on how individual and group identities influence the way we interact with others.

  • Verbal and nonverbal communication, as core components, receive substantial attention. These sections delve into the nuances of spoken language, as well as the subtle cues conveyed through body language, gestures, and expressions. The cultural aspect of communication is also thoroughly examined, emphasizing how diverse cultural backgrounds impact communication patterns.
  • Moreover, students learn the art of active listening, an essential skill in any communication scenario, whether in personal relationships or the workplace. The course explores interpersonal communication, emphasizing the dynamics and intricacies of building and maintaining meaningful connections with others.
  • In the professional realm, students acquire insights into effective communication in the workplace, with an emphasis on strategies for conveying ideas, resolving conflicts, and collaborating as part of a team. They also explore the pervasive influence of technology and media in the daily lives, understanding how these elements shape contemporary communication practices.
  • Furthermore, the course provides guidance on interviewing techniques and imparts the skills necessary for preparing and delivering persuasive presentations. Students are encouraged to develop their presentation abilities and become adept at delivering informative and persuasive talks. This comprehensive course equips students with a broad spectrum of communication skills and knowledge, preparing them to engage effectively in a variety of personal, professional, and societal contexts.

Throughout the course, the students are encouraged to utilize technological tools to enhance their performance. These tools include the learning management system, youtube, Canva, and zoom. By the end of this course, students are expected to become proficient users of these technologies, which will benefit them in their future careers. 

Furthermore, the Program Learning Outcome (PLO) for this course is set as follows, (1) Being able to show religious, responsible, and academic attitudes and behaviors that can contribute to improving the quality of life in society, nation and state; (2) Being able to master English according to the purpose and context of its use; (3) Being able to make the right decisions professionally and responsibly based on the results of the analysis of information to choose various alternative solutions independently and in groups in solving the learning problems they face in accordance with the context to obtain the best learning outcomes and optimal student development; and (4) Being able to use English properly, correctly and fluently according to the context of its use.

Based on the PLOs above, the students are then expected to:

  • be able to identify the concept of public communication multidimensionally
  • be able to elaborate the concept of listening and personal relationship
  • be able to compare the concept of verbal and nonverbal communication
  • be able to put the concept of strategies in public communication into practice